There was a brief, heady time in the late ’00s when it seemed like energy efficiency was finally going to get the spotlight. For years — decades, really — efficiency geeks lamented that the only job-creating, money-saving, productivity-enhancing energy option available was perpetually marginalized while far more expensive options (cough*nuclear*cough) were subject to endless public discussion. Since 1970, the U.S. economy has tripled in size; in that time, 3/4 of the demand for new energy services has been met by efficiency, not new energy supply. Three-quarters! A bigger contribution than any single energy source. And yet … crickets.