The British government has been attempting since 2005 to revive nuclear ordering in the U.K. The U.K. has been one of the most strategically important markets for nuclear power to crack if the long predicted “nuclear renaissance” were to materialize. Orders for the U.K. would have been a vote of confidence for so-called Generation III+ technologies. The U.K.’s civil nuclear sector, despite its poor record over the past 50 years, still retains prestige and credibility in many countries, which would see the U.K. as an example to emulate. For reactor vendors, the apparent openness of the process, the prestige of the market, and the apparent determination to force through the nuclear program almost regardless of cost has persuaded them to gamble on the British market.