You may have heard it before, but it is worth mentioning again: In residential communities, solar is contagious. But a recent study, “Peer Effects in the Diffusion of Solar Photovoltaic Panels,” conducted by Bryan Bollinger of the NYU Stern School of Business and Kenneth Gillingham of the Yale School of Forestry & Environmental Studies, published in December sheds some new light on the phenomenon.

The report confirms that, “there is a positive, statistically significant, causal effect of previous nearby installations on a household’s decision to adopt solar panels…A one percent increase in the zip code installed base leads to approximately a one percent increase in the zip code adoption rate.” And at the street level, the study found that a one percent increase in installed solar leads to a nine percent increase in the street adoption rate. Those numbers add up.

via If Solar is Contagious, Can Utilities Help Spread the Bug? | Renewable Energy News Article.