The Edison Electric Institute, the power industry’s main trade group, is calling on utilities to better promote electric cars in order to stimulate demand for electricity and help reverse trends that threaten the long-term viability of some in the industry.

Without a strategy to help connect more vehicles to the grid, utilities will continue to face slow growth and stagnant revenues, warns EEI in a new report. The organization calls electric vehicles a “quadruple win” for power companies looking to boost demand, find new ways to interact with customers, support environmental goals and mandates, and reduce operating costs through electrifying their own fleets.

“The bottom line is that the electric utility industry needs the electrification of the transportation sector to remain viable and sustainable in the long term,” conclude the authors.

via Utility industry wants to promote EVs to ‘remain viable’ : Renew Economy.